Friday, June 26, 2009

Further or farther

Further or farther?

A travel guide offers: "10 tips for trips: How to make money go farther"
A Los Angeles Times travel article is headlined: "Tips to make your budget go farther for less"
A Continental Airlines ad promises: "Make your money go farther."

An error or a play on words? I think it's a clever bit of marketing, even if many consumers don't pick up on it.

Your story

G.K. Chesterton wrote: "With every step of our lives we enter into the middle of some story which we are certain to misunderstand." True, but solving the mystery is a powerful motivator. A strong aid for authors in writing stories is recognizing their own stories.

No comments: